SEO Tactics To Abandon in 2018
In today’s competitive marketplace of digitalisation and globalisation, it’s crucial for businesses to use online strategies and tactics that strengthen their exposure to customers that are actively searching for their products or services. Search Engines are invariably the most influential programs that will influence your online exposure, and hence your website traffic, conversion rates, and ultimately success. Search Engine Optimisation (SEO), therefore, is used extensively by most websites to improve their Search Engine rankings, otherwise known as ‘Search Engine Results Pages’ (SERPs).
SEO can be a fantastic investment that will strengthen your visibility and conversion rates, or if used inaccurately, can cripple your rankings and exposure, thus having the opposite effect. The issue with SEO is that its algorithm is continually changing, and most website owners don’t keep up to date with current SEO trends. SEO tactics that worked last year may not necessarily be effective this year, and prominent SEO techniques from five years ago may result in your website being penalised today.
Instead of focusing on the top SEO tactics that website owners should be investing in, we’re instead going to analyse the top SEO techniques that will actually penalise your website and therefore should be completely forgotten in 2018.
- Keyword Stuffing
Keyword stuffing is a standard mistake that many website owners make to try to heighten their SERP results. Keyword stuffing is essentially the same as it sounds – adding as many keywords/phrases to a websites content or meta tags in any way possible. Search Engine spiders or crawlers can swiftly detect how many times a keyword has been utilised and will penalise websites for unnecessary keyword stuffing. As an alternative to keyword stuffing, website owners should focus their efforts on the sub-topics and related information behind the keywords/phrases themselves.
- Aggressive Link Building
Link building has been an SEO tactic since the introduction of SEO, and its performance as an SEO tactic has developed dramatically ever since. Whilst link building continues to be amongst the leading 3 SEO tactics in 2018, aggressive link building will without doubt result in your website being penalised. Google weighs links highly as a ranking indicator since links are a public promotion which corresponds with beneficial information on a website.
Aggressive link building takes place where links are extracted in an irregular way. Examples of this is where links are stationed in poor link directories, buying links, link schemes, and other spammy tactics. This SEO tactic will lead to penalties for a website and should be discontinued, instead being substituted with a link building strategy that is more user-focused and marketing based.
- Excessive Internal Links
One outdated SEO tactic that lots of individuals still believe to be effective is excessive internal links. There is a frequent misconception where websites that contain a large quantity of links to other pages within the website will improve their SERP results. The aim in doing this is to enrich a website’s backlink profile. This is certainly not accurate, as excessive internal links within your website will do more harm than good.
- Not Identifying Technical Problems
The backend of a website plays a substantial role in SEO, so it’s important not only to ascertain any technical issues that may hurt your SERP rankings, but also keep up to date with the latest best practices. For example, Google has just published an update relating to SSL encryption, so if a website doesn’t comply with this update now, it will be penalised. The most popular technical issues that affect most websites today are:
Slow loading page times
Unintentional blocked pages
- Not Optimising Images
One of the most ignored SEO technique that will help your SERP rankings are related to the images within a website. Optimising your website for image search is a reliable way to enrich your SEO, and this can be done mainly with the image filename and alt attribute. As an example, rather than supplying an image with a filename of home1.jpg, website owners should instead try to use a keyword that characterises the image. Furthermore, a basic mistake with images is keyword stuffing the alt attribute.
There’s no doubt that an effective SEO strategy will enhance a website’s SERP rankings and visibility, however due to many websites misusing SEO techniques in the past, Search Engine’s SEO algorithms are regularly changing and it’s essential to keep up with these changes to prosper in today’s online marketplace. If you need any assistance with your SEO strategy, or simply haven’t updated your strategy in the last few years, speak to Internet Marketing Experts Blue Mountains on 1300 595 013, or visit our website for additional information: https://internetmarketingexpertsbluemountains.com.au